The 6 types of website traffic

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The 6 types of website traffic  Organic traffic:-  The bread and butter of search engine optimization (SEO)  organic traffic is any traffic that lands on your website by searching a keyword or phrase on a search engine then checking on a link that runs back to your site. In order to obtain these types of traffic, you must optimize your website for industry and product-specific keywords that you know your potential customers will be searching. Direct traffic:- Direct traffic is made up of website users who land on your website by directly inputting your URL into a web browser. if you ever type a website into a web browser (i.e.google)  congrats, you are a part of the direction for that website. Paid traffic:- Paid traffic refers to users who enter your website through Paid internet advertising. Google AdWords is the most commonly used platform for pay-per-click campaigns (PPC) but there are also platforms on yahoo, bing facebook, and vario...
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WHAT IS SEO? TYPES OF SEO? TECHNIQUE OF SEO? AND RULES

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TITLE

       WHAT IS SEO? TYPES OF SEO? TECHNIQUE OF SEO? AND RULES

DESCRIPTION
   ( SEO) Search engine optimization is a method to increases the visibility of a website (or) a web page in the search results. 
SEO increases the ranking of a  website(or) webpage in the search results by incorporating search engine friendly elements like relevant keyword into it. 

                     TYPES OF SEO:

1-White hat SEO
2-Black hat SEO
3-Grey hat SEO


1-WHITE HAT SEO:

White hat SEO  refers to the usage of optimization strategies, techniques & tactics that focus on a human audience opposed to search engines & completely follows search engine rules & policies.
Techniques:
     1. Keywords. 
     2 Keyword analysis.
     3 Backlinking.
     4 Link building to improve link.             
    5 Content writing for human readers.

     2-BLACK HAT SEO

It is a practice against search engine guidelines used to get a site ranking higher in search results. These unethical practices don’t solve the searcher’s query & often end in a penalty from search engines.

Techniques:

     1.Stuffing.

     2.Cloaking.

     3.Using private link networks.

     3-GERY HAT SEO

Grey Hat Seo is riskier than white hat SEO, it is the practice of using technically legal methods to improve your site rankings, but which are ethically dubious and could one day become a black hat.
Techniques:
     1 Add length to your old content.
     2 Buying expired domains.
     3Using private blog networks.
    4Taking advantage of right keyword density.

            TECHNIQUE OF SEO? 



     conceptually there are two ways of going SEO

  1- ON-PAGE-SEO: this includes providing good content goods keyword selection putting keywords on correct places, giving appropriate title to every page, etc. 

   2- OFF-PAGE-SEO: this includes link building. interesting link popularity by submitting in open directories, Search engines link exchange, etc. 

                        Rules for SEO?

Title Tag


      The title tag on pages of your website tells search engines what the page is about. It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only. This tag is placed between the <HEAD> </HEAD> tags near the top of the HTML code for the page.

Meta Description



     it is also important for any content and website.

     It should be a maximum of 150 to 170 words.

    or ranking keywords important to type in the meta description.



         Internal Links


  • Link building isn’t just reserved for external sites linking to your website. You can help search engines learn more about your website by internally linking to other pages on your website within your content. As an example, this blog post utilizes internal links when linking to other posts on the blog.

  • Density and frequency of keywords: - 


  • 20% of total keyword orientation must be in an article for content friendly blog.
  • 10% orientation of men keyword 5% orientation of prominent keyword and 5% of proximate and other keyword.

  •  Headline:-


  • H1 is the main heading of a page (visible to users unlike meta title), and the most prominent tag showing what the page is about. H2-H6 are optional tags to organize the content in a way that's easy to search.

  • Font designing:-

  •

  • To make content attractive and more effective with a particular word you can make particular word Italic, underline, bold, different in size, and with other variations.

                                                                                                           @AKSHIT KANSAL


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